Onnit was founded in 2010 in Austin, Texas, by CEO Aubrey Marcus, with an idea to make cutting edge nutritional supplement combinations.

In July of 2011, Onnit released Alpha BRAIN, its flagship cognitive enhancer, and haven’t looked back since. Eventually embracing the concept of Total Human Optimization, Onnit has added unique nutrient dense foods and functional strength fitness equipment to provide key assets the mind and body can utilize.

The goal of Onnit Labs is to encourage a peak level of human performance through a combination of both physical and cognitive methodologies. Using cutting-edge science and technology, Onnit is dedicated to providing its customers with the best products, information, and support available.

Onnit’s supplements, foods, and fitness products are designed to help people achieve a new level of wellbeing that we call Total Human Optimization. Onnit will continue to identify and create innovative products while never losing sight of the ultimate goal: To be of service to its customer family.


“Seeds of Peace is the ideal charity. By devoting efforts to affect the consciousness of youth in conflict nations, you attack the problem at the fountainhead. There needs to be more efforts like those made by this organization to handle challenges upstream before they become disasters downstream.” —Aubrey Marcus (CEO of Onnit)