For Immediate Release
Milan and Paris (December 18-19, 2006) -- World-Renowned Designer Marithé+François Girbaud Becomes Official Sponsor for Seeds of Peace
Marithe+François Girbaud has denounced war. Far from an opportunistic move, this decision forms part of a long-term strategy designed to address adults who are aware of the world around them and concerned about the future of our planet.
Today, Marithe+François is talking about rebuilding, opening up, sharing, exchanging, using a communication strategy that appeals to reason and to the children of tomorrow - children who will grow up in a world that is an increasingly
OPEN SPACE
The strategy applies to all the company’s communications: medias, outdoors, other marketing tools, in-store and online.
Summer 2007 photoshoot : a dozen teenagers originating, either by birth or through their families, from places like Israel, Lebanon, Pakistan, Sri Lanka, Rwanda, the Ivory Coast, and Tibet came together at a studio in Aubervilliers, Paris to bring the brand to life the clothing of tomorrow, the clothing they want to wear today and in their near future as young adults. These young people are the hope for different tomorrows and they owe it to themselves to represent the future with beauty. They are sowing the seeds of peace under the lens of Jackie Nickerson*.
To strengthen the brand’s message and to give it even more depth, the company has partnered with the non-profit organization “Seeds of Peace” (SoP).
SoP, founded in 1993 by the American journalist, John Wallach, is supported by famous names such as Bill Clinton, Queen Noor of Jordan and Shimon Peres. The organisation has created a process to sow the seeds of peace in the hearts of teenagers who have lived in regions of conflict, particularly the Middle East, since their birth. The objective of SoP is to establish a dialogue and show that young people around the world share the same hopes, the same desire to achieve personal fulfilment and the determination to build the foundations for a peaceful future.
Marithe+François Girbaud has committed itselves to supporting these efforts, associating its communication with the work of SoP and putting their talents at the service of the organization by creating a range of new merchandising tools. SoP will be present at future events organised at the stores in New York, Paris and Tokyo and will form an integral part of future communication campaigns.
* An Anglo-American born in Boston, but who now lives in London, Jackie Nickerson spent 5 years in the world of fashion before deciding to work on her own projects (starting in 2002, with the publication of the book “Farm”, a collection of striking images of farmers in South Africa). She regularly works with the New York Times and now, for the third time, has partnered with Marithe+François Girbaud.
